"Intelligent Cockpit" 2023 Car Display Screen Design and Intelligent Experience Trends
作者：LANCI澜社汽车 2023-11-04 05:00 发表于上海 原文链接：https://mp.weixin.qq.com/s/WVnByiTaE-YPP7GyyY6z7Q
Nowadays, high-end, large screen, multi screen, and connected screen have become the new trend of cockpit displays, and consumers have increasingly diversified demands for the functionality and entertainment of car cabins. As the core of in car interaction, in car displays are also endowed with more functional requirements. So, what kind of display screen do users need in the era of experience? Technological innovation, in addition to the hard demands for reliability and practicality of in car displays, users also place increasing emphasis on soft demands such as interior aesthetic design and personalized interactive experience. If the "big screen" in car is the pursuit of visual effects, then in order to meet diversified consumer needs, car manufacturers have also put in a lot of effort in highlighting personalized and humanized interactive experiences. Next, let's take a look at what "black technologies" have appeared on the car display screen!
Driver privacy modeContinental Intelligent Privacy Display Screen
HarmonyOS 3 Driver privacy mode
In addition, at the Shanghai Auto Show in April, Tianma also showcased the Mini LED and ARCUS partial dimming scheme, which adjusts the display brightness in real-time according to different zones, achieving high dynamic contrast between black and white images, making the black color realistic and the display more high-quality and delicate.
Mini-LED
12.3" Mini-LED
During the 2023 CES, Wistron showcased Lightscape ® The panoramic display screen provides a technical solution for multiple screens from the A-pillar to the A-pillar, meeting the excellent image quality requirements and personalized interaction needs of drivers and passengers.
Visteon Lightscape ® Panoramic display screen
Lincoln Z navigation+music split screen
Ford EVOS navigation+music and video split screen
The Lynk&Co 08, which will be launched in August, is equipped with the Meizu FlymeAuto car infotainment system interface that supports intelligent split screen, and the split screen mode of music+map navigation can simultaneously activate dual applications. Free adjustment of split screen ratio allows you to navigate karaoke without any errors.
Lynk&Co 08 map navigation+music split screen
The BYD DiLink central control screen also supports split screen display function, with app web pages such as map+browser or video, to meet the different needs of the driver and passenger. In addition, it can also achieve 90 ° automatic rotation and intelligently switch between horizontal and vertical screens according to the usage habits of the APP.
BYD DiLink video+browser split screen
Holographic car mounted digital virtual human
Holographic viewing
Geely Automobile has released the "AID holographic aerial intelligent display system", which can achieve full color naked eye 3D imaging of any object in the car without any medium. Through holographic in car WeChat, holographic video calls, holographic video conferences, in car smart companions, and more, unprecedented convenience and efficiency in work, as well as immersive music, movies, and gaming experiences can be achieved.
Audience: The UX prototype cockpit integrates technologies such as a 360 ° surround screen, AR wHUD information display, and interactive rear window projection. In addition, it is equipped with a Vicky digital assistant that can appear on the OLED steering wheel or side screen to accompany passengers at any time, using a holographic display screen.
Audience: UX prototype cockpit AID holographic display
Light field screen
HUAWEI xScene Light field screen
The emergence of light field vision technology can effectively achieve near real stereoscopic visual perception, create deep immersive experiences, and will inevitably bring new exports to the AR/VR industry in the future.
