In the context of a sluggish global economic environment, smart projection, as a competitor in the television industry, has shown signs of rebounding against the trend. According to data from RUNTO, the global projector market's shipment volume reached 8.98 million units in the first half of 2023, a year-on-year increase of 7.1%. It is expected that the global projection industry will reach about 19 million units this year, and China has become the world's largest consumer market for projectors. As companies accelerate their overseas expansion, China's projection panels account for 62% of the global market in the projection industry, Chinese manufacturing accounts for over 75% of the global market, Chinese brands account for over 70%, and the Chinese market accounts for 43%.

From a global macroeconomic perspective, various industries around the world are facing significant pressure due to factors such as the global economic downturn, the impact of regional wars, and long-term inflation. However, due to the rise of the new generation of consumer groups, the intelligent projection industry has a higher level of love for intelligent projection products. In addition, the opening of outdoor camping and other tourism methods has further promoted the growth rate of intelligent projection. Under the influence of various factors such as consumer upgrading and slowing dividends from emerging channels, the intelligent projection industry has become a highlight in the home appliance category.

Why can intelligent projection achieve a rebound against the trend and become a strong competitor in the competition for market share in the smart TV industry? This also starts with the advantages of intelligent projection.

In fact, the most attractive feature of intelligent projection to consumers is its health and eye care features. The imaging method of intelligent projection is to reflect light into the eyes, and the image we see is the one that enters the human eye through reflection. Without direct sunlight, there is no fatigue or injury, which is more eye protection.

In addition, it is worth mentioning that smart projectors commonly use LED light sources, which are healthy and environmentally friendly. Combined with the diffuse reflection imaging principle of projectors, long-term viewing will not cause dryness in the eyes. In addition, with the characteristics of low light attenuation and stability, it can be used with confidence. Compared with traditional LCD TVs, the advantages of healthy eye care are more obvious.

Secondly, the large screen advantage of intelligent projection is very obvious. With the continuous increase of the average size of China's intelligent TV industry, the progress of large-sized technology is becoming more widespread. At present, 75 and 85 inches have become mainstream large-size choices, and larger 98 inches are also poised to be launched. Intelligent projection has an absolute advantage in the field of 98 inches and above. Starting at 100 inches, it can project 120 or 150 inches, which is an advantage that traditional televisions cannot have.

Intelligent projection is easy to install and move. The intelligent projection has a small volume and does not take up space. It can project a hundred inch screen at extremely close distances, which is very in line with modern people's requirements for a simple life. Secondly, the intelligent projection is very convenient for mobile carrying. You can easily adjust the viewing position at home, switch between the living room and bedroom, and even when renting or moving, you can take it with you. It is simply the best choice for renting, buying, and staying at home to enhance happiness.

In China, the rapid growth of intelligent projection cannot be achieved without the support of relevant national units and policies. China has a complete industrial chain layout from light sources, optical machinery, lens modules to chips, with a large number of technical patents and sufficient discourse power, which can be said to be completely independent of others.

RUNTO predicts that the global projector market will have 18.97 million units shipped throughout 2023, a year-on-year increase of 6.4%. As the world's largest intelligent projection market, China is believed to also experience rapid development.